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Geno Enters Functional Foods and Beverages Market

Functional ingredient helps companies meet increasing consumer demand for keto products.

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By: Lianna Albrizio

Associate Editor

Sustainability leader Geno has entered into the functional foods and beverages market with the launch of its new functional ingredient, Avela natural (R)-1,3-Butanediol. The novel, sugar-free ingredient, debuting at SupplySide West 2022 in Las Vegas, offers a fast, easy and accessible way to raise beta-hydroxybutyrate (BHB) ketone levels, the primary energy source made in the body during ketosis.   Studies have shown that ketone supplementation elevates BHB levels, providing a readily av...

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